Grizzly Bear and Fleet Foxes Soundalikes for Ads

Pitchfork recently posted a discovery they made about two commercials that featured songs that sound like they were carefully constructed to sound just like Fleet Foxes’ “White Winter Hymnal” and Grizzly Bear’s “Two Weeks.”  I am assuming with all the lawsuits clouding around companies using indie rock songs in their ads without permission from the artists, marketers are contracting bands and artists to just write songs that resemble the tunes they want to use in the ads.

Clever, but we see what you’re doing.